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"Beware of the Doghouse"

A short for J.C. Penney created by Saatchi & Saatchi Advertising. Hilarious. Also answers the age-old question of where your missing socks go.

http://bewareofthedoghouse.com/video.aspx

***********

This was sent to my husband who, for the record, has always given me something amazing for gifts. (Except for once on my birthday when he gave me a front-end, aftermarket spoiler for my 1972 Volvo. But that was a long, long time ago...) He's totally off the hook.

However, he did have a whole email conversation with the guys he linked this to — not about women and gifts — but which 19th c. fort's powder magazine was used as the set:

From Marty, our historian friend:

As for the fort - I'm pretty sure that it is in the NYC area. Every company involved in producing that video is located in Manhattan: the Ad Agency (Saatchi & Saatchi), the Production Company (HungrymanTV), the Visual Effects Company (Big Sky Editorial) & the Sound Designer (Sound Lounge).

That being the case, I'm trying to think of places in the NY harbor area where you'd see that. There are two things this could be: 1.) The casemate of a 19th Century masonry fort or 2.) an 1870s powder magazine (like the on beneath Battery Thomas at Fort Morgan).

My guess is that this was shot at Battery Weed/Fort Wadsworth:

http://en.wikipedia.org/wiki/Battery_Weed


Fort nerds. I has one.

Comments

( 4 comments — Leave a comment )
peacockharpy
Dec. 5th, 2008 02:45 am (UTC)
Fort nerds is useful things.
tinne
Dec. 5th, 2008 02:57 am (UTC)
I likes mine. I think I will keep him.
flaming_mo
Dec. 5th, 2008 08:35 pm (UTC)
"Work on the folding Donny. Bye-bye."
That ad is just brilliant. Brilliant. Love the Orwellian setting.
the_lunchbox
Dec. 6th, 2008 03:31 pm (UTC)
Too bad I didn't know earlier; I would've recommended he go to St Augustine this weekend for British Illumination at the Castillo San Marco. Funny how it's a rough-and-tumble Brit Navy press gang, made up of a bunch of SCA Laurels.
( 4 comments — Leave a comment )

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